What Is Newport Smoking?

We just stumbled across this Newport cigarette ad in our office copy of the latest Entertainment Weekly. It has not been doctored.

What's going on here? Were these nicotine-addicted lovebirds inspired by the Pizza Hut Engagement Package?

With a little research, we discovered that there’s also a black version...

…which is neither as black as this Newport ad on the left nor as white as this Newport ad on the right:

However, none of these print ads is quite as entertaining as this classic Newport television ad — oh, thems were the days! — that features tiny smokers crawling out of the TV set in a terrifying Mulholland Drive meets Poltergeist moment.